8/11/2023 0 Comments Hedonic consumption![]() ![]() As a result of the findings obtained from this study, a valid and reliable measurement tool that can be used in determining hedonic and utilitarian behaviors of consumers has been introduced. The relationships between the factors were demonstrated through Pearson’s coefficient. The reliability of the structures confirmed by CFA was determined by Cronbach alpha’s internal consistency coefficients and item total correlations. In this study, materialistic-based hedonic consumption was tried to be revealed through a research on. A two-factor structure is described as Target Oriented and Control Oriented for utilitarian consumption behavior. In hedonic consumption, people attribute meanings to the act of purchasing and the product they buy, and they see consumption as an important purpose of. Social media influencers are at the top of these weapons. As a result of AFA for hedonic consumption behavior a five-factor structure as Hedonic Impact, Hedonic Adaptation, Impulsive Tendency, Passivity Status and Identity Reflection. The construct validity of the scale was determined by exploratory (AFA) and confirmatory (CFA) factor analysis applied to two separate data sets. The scope validity of the scale was realized by scanning the literature, analysing qualitative data and referring expert opinions. The aim of this study is to develop a scale to determine the hedonic and utilitarian consumption behavior of consumers. Posted on Saturday March 16th, 2019 Saturday March 23rd, 2019 by Article Informationĭevelopment of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study ![]()
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